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Veracruz to Virginia (SOLD OUT)

April 10 @ 7:00 pm

Join us at The Floyd Country Store on Wednesday, April 10, 2024 at 7:00 pm for a live concert with Veracruz to Virginia. Admission is free but reservation is required.

Veracruz to Virginia


A special night of Mexican/Appalachian inspired Mexican music featuring Virginia based Lua Project and Veracruz based Los Vega. In partnership with the American Musicological Society and Duke University. Supported by The National Endowment for Humanities.


Organized in partnership with the Fandango de Durham festival and the Floyd Country Store, this event will highlight the relationship between Mexican and Appalachian music. The event will feature Dr. Sophia Enríquez, Andrew W. Mellon Assistant Professor of Music at Duke University, Estela Diaz Knott, founder of the LUA project and cultural organizer, and Fredi Naranjos Vega, master son jarocho musician from Veracruz, Mexico. Combining educational lessons about the history of Mexican migration to Appalachia as well as the arrival of son jarocho to the U.S., performances from the Lua Project and Fredi Vega will explore emerging traditions of “Mexilachian” people that tie together stories of family, place, and belonging.

This event will be held at the Floyd Country Store on Wednesday, 10 April 2024 at 7:00pm. Free admission and open to the public with optional donations. The event will also be live-streamed on Floydcountrystore.tv for participants who cannot attend in person. Please register for the event here.

En Español

De Veracruz a Virginia

Organizado como una colaboración con el Fandango de Durham y el Floyd Country Stories, este evento iluminara la relación entre la música mexicana y la música tradicional de los Apalaches. Participarán la  Dr. Sophia Enríquez, Andrew W. Mellon profesora de música en la Universidad de Duke, Estela Diaz Knott, fundadora del LUA project  y organizadora cultural, y Fredi Naranjos Vega, maestro del son jarocho de Veracruz, México. Combinando lecciones educativas sobre la historia de la migración mexicana a los Apalaches y la evolución de son jarocho en los EE. UU., esta presentación explorará las tradiciones nuevas de la gente “Mexilachiana” con canciónes que cuentan historias de familia, hogar, y pertenencia.

Este evento habrá en el Floyd Country Store miércoles el 10 de abril a las 7:00 pm. Este event es gratis (con donaciones opcionales) y y es abierto al público.

El evento también se transmitirá en vivo en Floydcountrystore.tv para los que no puedan estar en persona. Regístrese para el evento aquí.


Based in Charlottesville, Virginia, the Lua Project is a musical collective that performs a blend of original & traditional music from Mexico, Appalachia, and the Atlantic Basin. Sophia first connected with Lua Project founders Estela Diaz Knott and Dave Berzonsky in 2017 and in 2021 began performing regularly with the group on trumpet, jarana, guitar, vocals, and percussion.


Hailing from Veracruz, México, Los Vega brings the tradition of son jarocho music and dance to the Red Poppy. The genre is rich in narrative and performed with traditional instruments such as the jarana, requinto, and the percussive rhythm of zapateado dancing. Los Vega hopes to preserve the rich history of this music and promote the culture of southern Veracruz with notable songs such as Las Poblanas, El Celoso, Zapateado, Balaju, Cascabel and the original Bamba.

Can’t make it to the show? Livestream it on Floyd Country Store TV!

The Floyd Country Store and Handmade Music School have come together to share their magic with as many people as possible, regardless of location. Floyd Country Store TV offers high-quality content from The Floyd Country Store, including concerts, dances, Friday Night Jamborees, music lessons and educational content from the Handmade Music School, and more.

Didn’t get tickets to that sold out show? Live too far away? Want to relive the magic of a concert you already attended? Interested in learning how to dance, play a musical instrument Appalachian-style, or exploring the history of music from Southwest Virginia and the Blue Ridge Plateau? Experience the magic of The Floyd Country Store from anywhere in the world with Floyd Country Store TV.

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