Jeff Liverman Joins the Floyd Country Store as Marketing & Special Projects Coordinator

Jeff Liverman, Executive Director for the Floyd Center for the Arts, to also join the Floyd Country Store

Floyd, VA –- The Floyd Center for the Arts announces that Jeff Liverman, Executive Director at the Floyd Center for the Arts, will also join the staff at the Floyd Country Store, a realignment between two of the most active arts/music venues in Floyd. Beginning July 1 Mr. Liverman will work half time for each organization.  He will continue as Executive Director to oversee the Art Center’s success by managing all operations and will focus his work on development and leadership.

At the Floyd Country Store, Liverman will be Marketing & Special Projects Coordinator.  His primary responsibility will be designing and executing marketing strategies, initiatives and market branding that fulfill the goals and objectives at the Floyd Country Store.

During Liverman’s past three and a half years at the Art Center he led significant growth in participation by the community.  Attendance at all Art Center activities grew by 98%.  Liverman said, “by doubling the number of people we serve we are better serving our community.  Currently all of our studio space is fully occupied and we are doing more and more programs and activities.”

Linda Fallon, Board of Directors at the Center, noted, “Through Jeff’s leadership we lowered prices to art workshops, opened up studios for area artist, and grew our programs all around.”

Mrs. Fallon said, “Yes, it is difficult to lose some of Jeff’s time but we have a detailed strategic plan, developed in 2014, that is guiding our success and will continue to do so.  I see his work at the Center and the Store as a wonderful union of two different but complimentary Floyd organizations.  This will build an even stronger bond between the two Floyd cultural sites.”

Dylan Locke, owner of The Floyd Country Store, said, ”Jeff is a musician, he is deeply interested in traditional music of our area. He has plays regularly at the Store and leads a group of Friday night musician that play music on the street.  With that and his 30 years of experience in leadership and non-profits he is a great compliment to the already amazing staff at the Store.  We look forward to him joining us and we are excited to have a deeper relationship with The Floyd Center for the Arts.”

Mr. Liverman said, “I’m honored to be a part of the Floyd community and to work with such great people.  The success of the Art Center is because of all the dedicated people I work with from my Board to the Center’s staff and volunteers.  With my additional work at the Country Store I hope to encourage growth and collaboration for both organizations and really for all of Floyd County.”

For more information about The Floyd Center for the Arts: or call 540-745-2784. The Center is located at 220 Parkway Lane South in Floyd, ½ mile south of the stoplight on Route 8. Regular hours are: Monday – Saturday, 10AM – 5PM.

About The Floyd Center for the Arts

The Floyd Center for the Arts seeks to showcase, support, and facilitate artistic endeavors and rural creativity throughout Southwest Virginia. Located in a historic dairy barn in Floyd, Virginia, the center pursues its mission through year-round educational opportunities, housing resident studio artists, mounting rotating exhibits that feature local and regional artists and artisans and more.

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